Website feedback is only part of the equation. Once you have valid recommendations to optimize your website (using a website evaluation service like
Concept Feedback, of course), it's time for implementation and testing. Implementation is simply the process of organizing and prioritizing feedback with your team or client, and doing the work to put the changes in place. However, once the new website, redesign, or landing page is ready, how do you make sure you made the right changes - changes that will increase conversions and drive more revenue?